Why is content marketing important to Marketing Automation?

One of the main activities you can perform with a marketing automation software is Lead Nurturing. And Lead Nurturing is all about great content.

Permission Marketing and Inbound Marketing

Seth Godin in 1999 started talking about Permission Marketing. His idea was that companies should offer something non-intrusive with high value to their prospects and by this invite them to receive the message.

Creating the right message

Besides the technical part of some strategies, the key to success is delivering the right content to the right person in the right time.

Creating great content

When talking about great content is not only well written and produced. This is basic.

So, why is it important?

Up to this point you probably noticed that the best way to engage with your prospects and turn them to leads and customers on the web is through content marketing.

Already have great content to share?

Route can help you in this nurturing process by making it simple to create the campaigns you want to send based on different tracked behaviors of your visitors that you decided to follow on your website.

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Felipe Cardoso Barbosa
Felipe Cardoso Barbosa

Written by Felipe Cardoso Barbosa

Product Marketing Manager at Cortex. #product #marketing #growth #technology

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